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Leaders Toolkit

The Chapter Leaders Toolkit is a resource for alumni chapter leaders and contains helpful information about managing a successful chapter. Updates are frequent; we are always evolving and improving these tools as we continue to get feedback from leaders like you.

Marketing

  • 2017 E-mail Calendar »
    This provides all of the upcoming chapter e-mail days so you can plan accordingly in requesting marketing assistance from the alumni office.
  • Logos, Photos, and Social Icons »
    For each chapter, we've provided logos, graphics, photos, and business cards to help assist you with your marketing efforts.
  • Social Media Tips »
    Here you can find best practices and tips for chapter social media use.

Frequently Used Documents

  • Chapter Event & Email Submission Form »
    Please use this form to share an event that you would like marketed via e-mail or the alumni.utk.edu website. Please ensure you have all details before filling out this form. Events must be submitted at least one week before the next scheduled e-mail day to allow our staff time to build the e-mail.
  • Chapter Event Planning Expectations
    This document details the expectations for chapter leaders and the alumni office in relation to planning programs and gives tips to keep on track throughout the year.
  • Admissions Area Representative Contacts
    If you're interested in helping with student recruitment in your area, get in touch with your area's admissions representative and copy your chapter director.